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Infrastructure for ISPs |
 |  SMB Appliance - Digital Signage/KioskingDigital Signage- The vast majority of purchases are made on site, yet only 3% of advertising dollars are spent there - Create content centrally, distribute internationally - Use advertising revenues to "pay" for infrastructure expenditures - Take centrally created content, modify for the needs of regional locales - Increased "shelf life" of advertisement content Digital Kiosking - Have a consumer or end-user interact with a specific product information (car dealerships, electronics, clothing, any product with complex specifications, etc.) - Reduce consumer discomfort with interacting with salespeople - Salesperson has ability to unobtrusively gather key information by observing customer - Easy information access for a customer, effectively freeing up customer support |  |
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